Project Goal
Duration: 11/2021-03/2022, Ongoing further development
The objective of this project was to launch an appealing website in the corporate design of REGIOCAST's new umbrella brand "AUDIO HOUSE," one of the leading radio networks in Germany, within a highly compressed timeframe of only six weeks. The goal was to focus on the site being very flexible, easy to maintain, and scalable, while maintaining a modern design.
One of the primary challenges of the project was to use the new website to map twelve independent REGIOCAST radio brands with their respective look and feel via a single instance and a central administration interface. The administration of the individual clients was to be as straightforward as possible, and the editors were to be given maximum flexibility while ensuring the corporate design guidelines were met. Moreover, a clear focus was to be put on making the site as user- and search engine-friendly as possible.
Our solutions
How we supported AUDIOHOUSE
Want more insights?
Our success story provides more information about this project.
*) By requesting the download, you give TechDivision GmbH your consent, which can be revoked at any time, that we may inform you by e-mail about our services, products, and events on the topics of E-Commerce, web, agile and similar. You will immediately receive a confirmation e-mail to verify your e-mail address and then the requested document (double opt-in). We will never pass on your data to third parties. You can find detailed information on the content, the logging of your registration, the sending of emails via HubSpot and unsubscribe options in our privacy policy.
With the advancement of our new sales channel, AUDIO HOUSE, the hub for audio advertising in Germany, it became evident that we required a content management system for our online presence that would meet our strict quality standards. Particularly important was the ability to be visually creative and to present all of our brands in an individualized way, while maintaining intuitive usability of the system for the marketing team. With the new AUDIO HOUSE website, we can now not only present our diverse range of products to our customers, but can also plan to gradually expand the content and service areas in the future. Thank you again to the TechDivision team for their helpful advice and support during the project, as well as their pleasant and professional cooperation. Despite the tight deadline, the final result was excellent.
Daniel Zelgin, Chief Marketing Officer, AUDIO HOUSE
REGIOCAST is a radio company operating throughout Germany. The company has offices in Leipzig, Kiel, and Berlin. It employs approximately 500 people and owns about three dozen radio stations, radio marketing companies, and other service companies in the media sector.
For almost 30 years, REGIOCAST brands such as R.SH in Schleswig-Holstein and Radio PSR in Saxony have been setting the pace and driving innovation in their respective radio markets. Furthermore, numerous radio and media awards are proof of the quality of the work in the various editorial offices and company divisions. REGIOCAST has developed key areas into service providers that media companies throughout Germany benefit from.
The REGIOCAST Group is introducing a new sales channel called AUDIO HOUSE. Originally from the regional sales units mir.) marketing im radio, MACH 3, and the sales units of the national brands RADIO BOB! and 80s80s RADIO, the brand now markets the analog and digital inventory of diverse audio brands with a convergent marketing approach. Its new approach is: one “house” for all audio contacts.
AUDIO HOUSE has a fresh name, a fresh look, and a fresh website, but it's also taking a fresh strategic step: AUDIO HOUSE wants to be the “one-stop shop” for audio advertising in its local areas. In the future, the department will create networked campaigns across all audio channels for its clients based on leading technologies, as well as curate contacts for a wide range of offers.