Project Goal
Avery Zweckform turned to TechDivision to help adapt and evolve their existing business model to meet the demands of the digital future.
Status Quo:
- Very well established brand, market leader in many business areas
- Some traditional sales structures still in place
- Several new business models have been added, including those on the website
- Multiple business models, offers, and applications within one website or domain
- Usability needs improvement; the target group approach is unclear; navigation is difficult to understand; conversion is clearly suboptimal
New Solutions:
- An analysis of the current situation and a visual representation of the existing state of affairs
- Identifying the needs and customer journeys of the various target groups
- Clarification of the customer journey, approach, touchpoints and navigation paths to ensure that all clearly remain attached to one strong brand while meeting different business needs
- Reorganizing the business concepts, offers, and website
- Reorientation of the company toward more secure forms of offering, products, and customer segments
- Implementation of a significant reduction in the complexity of navigation, product presentation, and target group approach, which also facilitates online marketing and sales by utilizing various sales channels
Our Solutions
How we supported Avery Zweckform
Analysis
Concept
Revision & Optimization of the Website
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