Project Goal
Duration: 02/2021-11/2021; Ongoing further development
The purpose of this project was to improve product data maintenance at Reich Online Services by introducing a powerful, scalable, and multi-client-capable PIM.
One challenge was to ensure that users from different divisions and countries had the most resilient data structure possible, with a high degree of individualization, to automate and standardize processes. Understanding the procedures and methods used within the organization was just one part of the equation.
Analyzing the existing product information in the store system was the initial step.
Challenge:
- >100,000 products for 3 different stores
- ERP project simultaneously completed
- Pressing need for harmonization and the identification of synergies
Solution:
- A three-stage data model with two different axes: color and size
- Program-supported comprehensive data cleansing and enrichment
- The reduced maintenance effort is attributable to the 3-stage model and an intelligent image workflow
- Data standards for three integrated divisions are being introduced
- The introduction of a new color and size concept
Our Solutions
How we supported the Calida Group
I can't remember a project that went so smoothly from the beginning to the end. The analysis, homogenization, and optimization of our existing product data particularly have had a significant positive impact on our business; thus, the effort expended was undoubtedly worthwhile. Even in stressful project situations, the pleasant and highly professional cooperation with TechDivision deserves special mention. We express our sincere gratitude for your dedication and cooperation thus far.
Stephan Häuslschmid, Reich Online Services
For more than 75 years, CALIDA underwear has been associated with Swiss quality and sustainability.
The CALIDA GROUP is a prominent underwear company with a global presence, headquartered in Switzerland. The underwear and lingerie segment is represented by the brands CALIDA, AUBADE, ERLICH TEXTIL, and COSABELLA, as well as the outdoor furniture brand LAFUMA MOBILIER.
In addition to the B2C and B2B stores of CALIDA, Reich Online Solutions GmbH manages the digital commerce offerings for AUBADE, ERLICH TEXTIL, COSABELLA, and the multi-brand online store for high-quality branded underwear, ONMYSKIN. It also manages the E-Commerce platform of LAFUMA MOBILIER, a cult French outdoor furniture brand.