CREATON

Relaunch for optimal usability of the primary marketing platform 

 

Project Goal

Duration: 06/2019-12/2019 (initial implementation); Ongoing further development.

 

The objective of the project was to migrate the existing corporate website from Sitecore to Neos, to provide editors in Germany and other country representatives with a user-friendly interface for their primary marketing platform and to utilize a license-free open-source solution. 

Furthermore, it was imperative to guarantee the utmost flexibility and future-proofing of the new platform, which was intended for "digital customer consulting and lead generation."

The new website will support customers in their decision-making process. It will also help builders, architects, building material sellers, and property developers find technical information about CREATON products.

This project used Crossbase PIM to provide all product data and the Evalanche marketing automation solution to order samples.

Our Solutions

How we supported CREATON

Comprehensive Project & Incident Management

Technology Consulting

UX Design

NEOS Implementation

SEO Support

Interfaces (ERP & PIM)

 

Our Customer Success Story for you!

Are you interested in more details about the CREATON project? Our success story will give you even more insights.
 

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The relaunch presented major challenges. We were given a fixed deadline at the end of the year to implement the project. Furthermore, many requests from different countries had to be combined and put into the system. The combination of the necessary flexibility, despite standardization, for further automation on our website was an outstanding success, thanks to the good ideas and great implementation by TechDivision. We appreciate TechDivision's easy cooperation, constructive advice, and reliable execution. We are grateful for this partner.

Daniela Lesiak, Project Management, CREATON GmbH

 

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