- Catalog production time shortened by 20%
- More than 50 affiliated dealers
- The transfer of more than 17,000 products to 90 families
Project Goal
Duration: 2019 — Ongoing
The goal of the project was to create an IT infrastructure that was as homogenous and future-proof as possible with high-performance components and systems. The existing workflows and procedures were to be optimized, standardized, and largely automated to establish a solid and efficacious foundation for the company's digital future.
In the future, it should be possible to address both existing wholesale customers (B2B) and end customers (B2C) with a digital platform and help retailers with digitalization without adding to channel conflict. Existing sales channels should also be streamlined and optimized to achieve cost savings. This includes the existing print catalog.
As the company consists of two distinct entities that operate under the Frankana-Freiko umbrella brand, there exists a multitude of distinctive characteristics and obstacles. For instance, the two companies had different ways of doing things, responsibilities, and tools they used. Structures and systems that had matured led to data silos, efficiency losses, and limited scaling options.
Our Solutions
How we supported Frankana-Freiko
Strategy Development
Technology Consulting
Process Consulting & Optimization
Product Data Optimization using Data Science
Comprehensive Project Management
UX Design
Interfaces
(ERP & PIM)
Implementation
(Adobe Commerce & Akeneo PIM)
Further Development and ongoing Support
Want more insights?
You will find further insights in our detailed success story about Frankana-Freiko project.
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We have found a highly skilled partner in TechDivision for our digitalization initiative, who has provided us with comprehensive support and guidance from the outset, from optimizing product data and the corresponding categorizations to connecting our new ERP system, which we also renewed as part of our IT landscape. TechDivision has also helped us develop an approach that allows us to serve our dealers even better and address our end customers without cannibalizing ourselves. We sincerely appreciate your cooperation thus far.
Karsten Neumann, Managing Director Frankana Caravan und Freizeit GmbH
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