Project Goal
Project duration: approx. 4 months
(GoLive 12/2020)
The aim of the project was to relaunch the corporate website with the open-source system Neos CMS. The implementation focused on the mobile-first approach, as 80% of users access the website via smartphone.
The new website had to be multi-site (multi-domain) capable so that the two other fitness studio chains in the BestFit Group could be migrated to the existing Neos instance without any problems in the future, thus ensuring the highest possible synergy effects and efficient live operation
The project was implemented as a so-called Minimum Viable Product (MVP) to go online in the shortest possible time and without unnecessary overhead. Following the launch, development of the website based on real user data and feedback is managed on an ongoing basis and in as targeted a manner as possible.
Requirements:
- Fast relaunch
- The new website must consistently take the “mobile-first approach” into account
- Multi-site capability must be guaranteed
- Future booking engines should be easy to implement
- Ease of use for both customers and editors
- Page layouts should be freely maintainable in parts
- Simple user management must be guaranteed
- The check-out and the form for trial training must be maintainable by the editorial team
- It must be possible for the editorial team to set up individual landing pages at any time
- The best possible search engine friendliness must be guaranteed
Solutions:
- Project was set up as an MVP (Minimum Viable Product) to enable the fastest possible go-live with subsequent, continuous further development through a decoupled code base
- Basic multi-site architecture that allows different websites and landing pages to be operated flexibly on one instance
- Seamless integration of an optimized booking route, with which both a membership and a trial training can be booked online.
- Individually maintainable landing pages for all existing locations
- Display of the respective studio utilization in real time
- Individual content elements such as videos, Google Maps and much more for designing your own landing pages and promotional pages while ensuring compliance with corporate design guidelines
Our Solutions
How we supported jumpers fitness
Concept & Design
NEOS CMS Development
Interfaces
Digital Strategy
Online Marketing
With TechDivision, we have found the right partner for our ambitious relaunch project. Neos already made an excellent impression during the first presentation, and this is now confirmed in practice. The handling is self-explanatory, so we don't need any separate administrator training, and the flexibility that Neos now offers us is precisely what we wanted. Thank you very much for the work you have done so far and the pleasant and professional cooperation.
Intrigued?
If you are interested in learning more about our successful projects, please schedule a non-binding meeting with us.
