Project Goal
Duration: October 2020–July 2021
After an initial proof of concept at the beginning of 2020, the project to migrate from Magento 1 to Adobe Commerce and Adobe Experience Manager began in October 2020. The new store went live less than ten months after the start of the project, on July 27, 2021.
The project was implemented together with LexCom, a Munich-based IT service provider specializing in after-sales. As one of the leading Adobe partners in the DACH region, we were responsible for the technical implementation of the new platform based on Adobe Commerce in combination with Adobe Experience Manager as a compelling digital experience solution. This included corresponding interfaces to the LexCom parts module and the existing ERP solution.
Requirements:
- Creation of a user-friendly digital ecosystem for spare parts, merchandising articles and certificates
- Integration of master data from VW After Sales
- Implementation of an extended parts search
- Integration of storytelling and experience shopping
Results:
The new digital commerce platform from Volkswagen Classic Parts based on Adobe Commerce and Adobe Experience Manager in combination with the master data from VW After Sales provides VW Classic Parts customers with a comprehensive shopping experience including the emotional connection that is associated with the trade in vintage and classic car parts.
A unique feature: the comprehensive search for parts by chassis number (from 1998) is unrivaled in its simplicity and seamless integration.
Our Solutions
How we supported VW Classic Parts
Proof of Concept
Adobe Commerce
Adobe Experience Manager
Commerce Integration Platform
Integration of the Parts Module
Better performance and more flexibility
The project partners' primary aim in switching to Adobe Commerce was to improve the performance of the previous store system and ensure the greatest possible flexibility and future-proofing. In addition, business and private customers were to be provided with a user-friendly digital ecosystem for spare parts, merchandising articles, and certificates.
A highlight of the new VW Classic Parts store is the option to search for spare parts by chassis number. For Volkswagen vehicles built from 1998 onwards, it is possible to link spare parts to the individual vehicle characteristics and display them in combination with the vehicle identification number (VIN).
Emotional storytelling around car parts
The new digital commerce platform and integration of the Adobe Experience Manager CMS not only offers VW Classic Parts customers better options for searching for parts, but also gives the store operator itself new options to tell emotional stories about Classic Parts for the vehicles with the famous VW logo.
Among other things, VW has integrated aMagazineinto its digital experience platform in which the company tells stories. Among other topics, there are insights on "30 years of the Volkswagen T4," 'Stories about the original VW Beetle mudguard,” or about the "MyKäferTreffen 2020."
Want more insights?
Our detailed success story on VW Classic Parts gives you further exciting insights into the project!
*) By requesting the download, you give TechDivision GmbH your consent, revocable at any time, that we may inform you by e-mail about our services, products, and events on the topics of e-commerce, web, agile, etc. You will immediately receive a confirmation e-mail to verify your e-mail address and then the requested document (double opt-in).
We will never pass on your data to third parties. Detailed information on the content, the logging of your registration, the sending of e-mails via HubSpot, as well as unsubscribe options can be found in our Privacy policy.
We wanted to create a user-friendly digital ecosystem for spare parts, merchandising items, and certificates for our business and private customers. The shop should enable both targeted searches for parts and more aimless browsing. We have fully achieved this goal in close cooperation and communication with our project partners.
Jens-Uwe Siebert - K-GVO-LC/4 / Program Manager and Project Manager for the Volkswagen Classic Parts Project
Intrigued?
If you are interested in learning more about our successful projects, please schedule a non-binding meeting with us.
