Optimize your Digital Customer Experience with the Adobe Experience Cloud
The Adobe Experience Cloud is the leading digital experience platform that helps companies create personalized, data-driven customer experiences. With a powerful combination of AI-powered analytics, cross-channel marketing and customer insights, it ensures seamless and customized experiences along the entire customer journey.
Your benefits with the Adobe Experience Cloud:
- ✔ Real-time Personalization: Use AI-supported analytics to tailor content and campaigns to your target group.
- ✔ 360° Customer View: Integrate customer data from different channels for a comprehensive view of your users.
- ✔ Omnichannel Marketing and Commerce: Seamlessly manage campaigns across web, mobile, email, social media and more
- ✔ Automation & AI: Rely on innovative technologies to efficiently optimize processes and increase conversion rates.
- ✔ Security & Scalability: Benefit from a cloud-based, GDPR-compliant platform that grows with your business.
The valuation shown is from February 2024 (Source: Adobe)
The Adobe Experience Cloud at a Glance
With the Experience Cloud, Adobe offers a comprehensive suite of tools for creating, analyzing and optimizing digital experiences. It is divided into the categories Content, Data, and Journeys and includes powerful applications such as the Adobe Experience Manager, Adobe Commerce, Adobe Workfront, Adobe Analytics and Adobe Campaign which help companies to create personalized and data-driven customer experiences.
Among them is the Adobe Experience Platform forms the foundation and offers key features such as unified profiles, multi-cloud integration and data protection tools, while AI-powered models such as Firefly enable the automation and optimization of digital experiences.
Flexible Components
Performance Marketing
Adobe GenStudio for Performance Marketing is a generative AI-based application that enables marketing teams to create and deliver high-quality, brand-compliant campaign content across multiple channels. By using Large Language Models (LLMs), text can be generated and assets compiled for campaigns, with features for images and videos coming soon. The application also provides tools to personalize content for specific audiences and products and to reuse approved content to increase efficiency and consistency in marketing campaigns.
Content Management
Adobe Experience Manager is a comprehensive platform for content management across all channels. It integrates content and asset management, digital forms, manuals and learning management systems to help organizations deliver the right content to their customers anytime, anywhere. With tools such as Adobe Experience Manager Sites, digital experiences can be efficiently created, managed and optimized, while Adobe Experience Manager Assets enables the rapid adaptation and delivery of assets to different audiences and channels.
Workflow Management
Adobe Workfront is an extremely powerful and flexible work management software that helps organizations plan, assign and execute work processes. It offers features for centralizing work assignments, automating workflows, and reviewing and approving projects. By integrating different teams and tools, Workfront enables more efficient collaboration and optimizes the use of resources to complete projects on time and on budget.
E-Commerce (B2C and B2B)
Adobe Commerce (formerly Magento) is a modular e-commerce platform that enables companies to create both B2C and B2B experiences for multiple brands on a common platform. It offers features such as ultra-fast storefronts, real-time personalized shopping experiences and a flexible API-first architecture that supports fast time-to-market and easy integration with existing systems. By using AI-powered tools, companies can increase their conversion rates and offer their customers customized shopping experiences.
Personalization
The Adobe Real-Time Customer Data Platform (CDP) is a solution that enables companies to standardize and normalize known and anonymized customer data from all online and offline sources in real time. This results in usable customer profiles for B2B and B2C use cases that can be created without the use of third-party cookies. The platform also offers comprehensive data governance tools to ensure compliance with data protection regulations.
Adobe Target is a solution for A/B testing and multivariate testing that enables companies to optimize personalized customer experiences across multiple channels. By using AI-powered automation, marketing teams can customize experiences for each visitor, increasing the efficiency and effectiveness of their campaigns.
Data Analysis
Adobe Analytics is an advanced analytics solution that helps marketing, product and business teams understand their customers' behavior across channels, products and content. It offers features such as customer journey analytics, web and mobile analytics and product analytics to enable comprehensive insights into the entire customer journey and make informed business decisions.
We are the leading Adobe Commerce Partner in the DACH Region …
… and one of the few Partners who also have the Specialization for Adobe Experience Manager.
+60
Certifications
Specialized
Adobe Commerce
+100
E-Commerce Projects
Specialized
Adobe Experience Manager
+40
Experience Cloud Team
Adobe Gold Partner
since 2018
Applications in which we are particularly strong
Content Commerce Platforms
These combine or supplement e-commerce with high-quality content such as blog articles, videos or tutorials. This ensures a comprehensive digital experience across all relevant touchpoints and provides prospective customers with all the necessary information, thus positively supporting the purchasing process.
Online Shops
(B2C, B2B & B2X)
Digital commerce
platforms enable companies in both the B2C and B2B environment to offer and sell products and services online at any time via the relevant touchpoints. The B2B environment in particular often has special requirements due to complex products that require special product configurators, for example.
Customer Portals (Self-Service)
Customer portals are self-service platforms that offer customers a central access point to manage their orders, invoices, support requests or personalized offers. This can relieve the burden on support and provide customers with 24/7 access.
Combined B2B/B2C Solutions
Hybrid platforms that cover both the complex requirements of B2B commerce and the user-friendly expectations of B2C customers.
Composable Commerce Set-up
Flexible and modular commerce solutions that seamlessly combine various specialized tools and microservices to create customized e-commerce systems.
Integrations
Connecting e-commerce systems to central business software such as SAP enables efficient processes, standardized data maintenance and better customer interactions.
The TechDivision 4D Approach
Behind the 4D's are four phases that a project usually goes through with us: Discover, Design, Deliver and Drive.
Our Success Storys
Relaunch of the online store based on Adobe Commerce & Adobe Experience Manager
After an initial proof of concept at the beginning of 2020, the project to migrate from Magento 1 to Adobe Commerce and Adobe Experience Manager was launched in October 2020. The go-live of the new content commerce platform with connection to existing third-party systems took place less than ten months after the start of the project in summer 2021. Since then, the platform has been continuously developed further.
International digital commerce platform for the HYDAC Group
The aim of the project was to create a powerful and scalable digital B2B commerce platform for the HYDAC Group that would standardize the external presentation of HYDAC's range of services and products and simplify it for the user. In addition, customers should be able to order products and spare parts easily and at any time.
International digital commerce platform with connection to SAP and Akeneo
The foundation for EGLO's digital development is a jointly developed digital strategy for the coming years, which we were able to develop in intensive workshops with managers and experts. At the heart of this is a digital commerce platform based on Adobe Commerce, which has now been rolled out in around 45 countries.
Adobe Commerce
Adobe Commerce is much more than just a versatile e-commerce platform for both B2C and B2B in particular.
It is an essential tool for companies that want to operate successfully in the digital world. Whether you're in fashion, retail or engineering, Adobe Commerce offers customized solutions that integrate seamlessly with your business models.
Imagine how Adobe Commerce can help you increase sales, build customer loyalty and take your brand to the next level. We'd love to show you some interesting use cases that demonstrate how companies around the world are using Adobe Commerce to revolutionize their e-commerce strategies and gain a competitive advantage. Be inspired by the possibilities and discover how Adobe Commerce can transform your business.
Our Services in the Area of Adobe Commerce
With an in-house team of more than 40 Adobe-certified developers, we have one of the most experienced Adobe Commerce teams in Europe.
Store Concept
Everything begins with a vision. Let's explore the key questions together: How is your business model structured? Who are your ideal customers, and how do you define your target group?
Which competitors exist, how do they present themselves, and what strategies can you use to stand out from them? By working closely together, we develop a customized store concept that is tailored to your specific needs.
Store Development
We transform your vision into a flourishing online store! Our creative design team will develop a customized design for your target group that is not only visually appealing, but also works. We also offer individual usability tests on request.
We take over the complete set-up of your store, develop the required functionalities, optimize the processes, seamlessly integrate existing third-party systems, especially ERP and PIM, and thoroughly test every process. Our Google-certified online marketing experts ensure that your store is visible and successful in the digital space.
Store Optimization
Have you ever wondered how you can optimize your current online store? After the launch is before the launch, and only through regular analysis and targeted optimization measures will you get the most out of your project. We are here to show you how.
With our in-house experts and more than 18 years of e-commerce experience, we are ideally equipped to not only make your online store appealing, but also to further develop it in a targeted manner and effectively increase your sales.
Migrations from different Store Systems
Have you considered migrating your existing store system to the powerful Adobe Commerce platform? Imagine your online business thriving with a seamless, user-friendly and highly customizable solution.
Our experienced team specializes in performing migrations from various platforms, including Oxid, Magento, Shopware, and even complex content management systems like TYPO3. Let's take the next step into the future of your e-commerce success together and turn your vision into reality.
We guarantee a seamless transition of your existing online store to the new Adobe Commerce platform without your business coming to a standstill.
The Ultimate Platform for personalized Customer Experiences and Data-driven Insights
The Adobe Experience Cloud sets new standards and outperforms other systems with its outstanding capabilities in personalization, seamless integration and AI-powered analytics.
Discover the impressive highlights:
Seamless Tool Integration
- Combines products such as Adobe Analytics, Adobe Target, Adobe Commerce, Adobe Experience Manager and Marketo Engage on one platform.
- Creates a seamless customer journey from content creation to automated marketing strategy.
Direct Integration of Creative Tools
- Tools such as Photoshop, Frames, InDesign and Forms seamlessly integrated.
Advanced Personalization Capabilities
- Personalize content and experiences in real time with Adobe Target and Real-Time CDP.
- AI and machine learning (Adobe Sensei) support the dynamic creation of relevant customer experiences.
AI-supported Analysis (Adobe Sensei)
- Provides data-based insights and uncovers hard-to-see correlations.
- Transforms marketing strategies and takes data-based decisions to a new level
Omnichannel
- Consistent customer experience across web, mobile, social media, email and offline.
- Ensures seamless switching between channels and creates a coherent brand experience.
Unlimited Scalability and Flexibility
- Adaptation to the needs of medium-sized companies and global corporations.
- Cross-industry solutions for retail, finance, healthcare and media.
Integration of existing Software
- Compatible with SAP, Microsoft Dynamics, Hubspot, Salesforce, Akeneo, PLM and industry-specific applications.
Content and Data-driven Approaches
- Adobe Experience Manager (AEM) enables the creation, management, and delivery of high-quality content.
- Combining content and data management systems for targeted and effective display of content.
Adobe Experience Manager
The solution for seamless, personalized customer experiences across all channels
Discover Adobe Experience Manager (AEM) — the key platform for efficient content management and outstanding customer experiences. AEM enables companies to effectively design digital content and deliver seamless, personalized experiences across all channels.
- Create and publish web content effortlessly with AEM thanks to a user-friendly interface.
- Design personalized user experiences with AEM that are perfectly aligned with your visitors' behavior and increase their satisfaction.
- Coordinate content efficiently across web, apps, email and social media with AEM to reach your target audience in the best possible way.
- AEM works perfectly with Adobe Analytics, Target, and Campaign to provide comprehensive marketing and analytics capabilities and optimize your campaigns.
Integration of existing Third-party Systems
Connecting different ERP systems in particular is one of the key challenges in digital commerce projects.
Based on the Adobe Commerce Starter Kit and considering the new Adobe reference architecture, we have developed a basic connector for SAP S4/HANA together with Adobe. This innovative framework offers preconfigured integrations for product, client and order data, supported by a serverless architecture for maximum scalability and speed.
Automated onboarding scripts and optimized data mapping processes significantly reduce development time and costs. An outstanding feature is the “last mile” customization, which ensures tailor-made solutions for individual business requirements. The certified integration enables real-time synchronization between SAP and Adobe Commerce, ensuring a seamless customer journey.
Experience the Adobe Experience Cloud live at SPIN
Was that a bit too much input? With the SPIN Digital Experience Lab, we have created a globally unique showroom together with Adobe. In a coherent environment, you can not only experience a wide variety of tools, such as Adobe Experience Cloud in combination with related or adjacent tools and technologies such as Akeneo PIM. Or the use of digital twins in customer support. You can also try them out for yourself.
TechDivision's digital experts are available for a standard guided tour of SPIN if you are interested. Alternatively, we are also happy to prepare use cases tailored to your requirements.
Are you intrigued?
You can book a non-binding meeting with our consulting team here.
